We’ve been playing their game for years, without even knowing it.
When you’re looking to get the best earbuds money can buy, you might be tempted to grab the pair with the highest price tag. And even if you’re like most of us who don’t feel like breaking the bank, you might still drool over the most expensive pair before settling for something more economical. Well, according to this research study, we all fell for it.
I’d always thought that our BSR Earbuds was the underdog you love to root for, pumping your favorite tunes with clarity, depth and precision. All for just $19.95. A wise and respectable decision for people like us who love music and a good bargain.
We may not be as high-end as the luxury brands, but hey, we do take our products seriously. I hadn’t known the half of it.
I mean, how could we compete against these big brands that charge 5 times more than we do for their earbuds?
This researcher claims the price of your earbuds has nothing to do with sound quality.
A 2017 study published in The Journal of the Acoustical Society of America concludes that there’s no correlation between sound quality (specifically frequency response) and retail price when it comes to headphones and earbuds.
It hit me like a ton of bricks. If you’ve ever read Robert Cialdini’s work about the persuasion tactics, you’ll know that I fell for the oldest marketing trick in the book (literally- it’s the first case study that he writes about in his intro to “Influence: the Psychology of Persuasion”).
We’re conditioned to believe that Expensive=Good, because it’s a mental shortcut that usually serves us well.
But not always. Marketers use this conditioning to their advantage to make you believe a product is superior. Raise your price, and people (like me!) simply assume higher quality.
So what’s the secret behind the enhanced sound quality of BSR Earbuds?
It’s because they’re engineered to fit so securely inside your ear.
When the earbuds create a tight seal in your ear canal, your music doesn’t leak out. All the frequencies are perfectly aimed in your ear. It’s a double benefit because you won’t need to readjust them all the time.
And that’s all consistent with the findings in the research paper.
So the sound quality of your earbuds has to do with a secure fit, not a high price tag.
That’s a big win for your pocket.
Oh, and one DAKonian wanted to see for himself how our BSRs fare in a head to head against a $99 pair of earbuds.
See how far he went to conduct the test, and find out what happened next