We’ve been playing their game for years, without even knowing it.
All this time, I’d thought BSR’s Earbuds was the underdog you love to root for, the little guy who doesn’t realize his own worth, pumping your favorite tunes for just $19.95. And, hey, we never go down without a fight, even if we can’t beat ’em in a head to head.
I mean, how could we compete against these big brands that cost 5 times more than we do for their earbuds?
This researcher says that’s not the case.
A 2017 study published in The Journal of the Acoustical Society of America concludes that there’s no correlation between sound quality (specifically frequency response) and retail price when it comes to headphones and earbuds.
It hit me like a ton of bricks. If you’ve ever read Robert Cialdini, you’ll know that I fell for the oldest marketing trick in the book (literally- it’s the first case study that he writes about in his intro to “Influence: the Psychology of Persuasion”).
We’re conditioned to believe that Expensive = Good, because it’s a mental shortcut that usually serves us well.
But not always. Marketers use this conditioning to their advantage to make you believe a product is superior. Raise your price, and people (like me!) often equate that with higher quality.
So what’s the secret behind the enhanced sound quality of BSR Earbuds?
It’s because they’re engineered to fit so securely inside your ear.
When the earbuds create a tight seal in your ear canal, your music doesn’t leak out. All the frequencies are perfectly aimed in your ear. It’s a double benefit because you won’t need to readjust them all the time.
And that’s all consistent with the findings in the research paper.
So the sound quality of your earbuds has to do with a secure fit, not a high price tag.
That’s a big win for your pocket.
Oh, and one DAKonian wanted to see for himself how our BSRs fare in a head to head against a $99 pair of earbuds.
See how far he went to conduct the test, and find out what happened next
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